ARCHITECTURE THAT ADDS INTELLIGENCE TO YOUR DATA
We create and optimize the entire customer data pipeline to convert leads into loyal customers.
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1. CONSOLIDATE
PREPARATION FOR TRUE INSIGHTS AND IMPACTFUL STRATEGIES
Map Customer Journey: Uncover the paths your customers take — from first touch to long-term loyalty. We map every interaction to reveal gaps, friction points, and high-value opportunities.
Segmentation & Profiling: We turn raw data into clear, actionable customer segments that actually drive decisions.
Identify Key KPIs: Cut through the noise and focus on the performance metrics that matter. We help you define, align, and target KPIs to help move your business forward.
Develop Data Strategy: Build a unified data strategy that supports business growth. We align technology, processes, and business goals to create a roadmap that turns data into consistent and scalable insights.
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2. INTEGRATE
DATA INTEGRATION TO DRIVE GOVERNANCE
Single Identifier Alignment: We unify your customer data across platforms using a single, consistent ID. This removes duplication, strengthens attribution, and creates a clear, trustworthy foundation for all analytics.
Build ETL Processes: Our team designs efficient ETL pipelines that clean, transform, and centralize your data. This results in faster insights, fewer errors, and a streamlined path from raw data to decision-ready intelligence.
Data Warehouse Build: We architect modern, scalable data warehouses tailored to your business goals. From schema design to deployment, we ensure your data is organized, accessible, and optimized for analytics.
Design Dashboards to Align on Value: We build intuitive, executive-ready dashboards that spotlight the metrics tied directly to business outcomes.
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3. ACTIVATE
Full-Circle Precision Marketing
Create Customer Profile: We combine behavioral, demographic, and transactional data to build rich, actionable customer profiles. These insights give you a clear picture of who you're speaking to and how to reach them effectively.
Integrate Channels: We connect your marketing, sales, and customer touchpoints into a seamless, data-driven ecosystem. This integration ensures consistent messaging, unified tracking, and a holistic view of performance.
Omni-Channel Asset & Campaign Design: Cohesive campaigns are designed that deliver a unified brand experience across every channel. Each touchpoint is optimized for clarity, impact, and measurable engagement.
Launch Campaigns: From strategy to execution, we manage campaign launches that are precise, timely, and aligned with your KPIs. You get clean tracking, clear insights, and a launch process built for performance.
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4. OPTIMIZE
MEASURING FOR MAXIMUM IMPACT
Campaign Briefs: Based on our audience insights, we develop a cohesive plan to target your customers that is relevant, timely, and personalized at all digital touch-points.
Marketing Dashboards: We create visual tools to view performance data in order to identify successes, trends, and bottlenecks.
Hypothesize & Test: Based on your campaign’s performance metrics, we formulate a clear diagnosis and action plan to further enhance and optimize omnichannel campaigns.
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5. TRANSITION
Training, Certification, & Hand-Off
Training: Your team will participate in training modules led by Petram so that they can effectively manage all marketing, data, and reporting systems.
Documentation & Processes: We provide training documentation and a training portal that guides through common use cases, system implementation, and processes.
Continued Support: A successful handoff is critical and we remain available after training to support your team.
