WE HELP DRIVE BUSINESS GROWTH FOR YOUR BRANDS
Petram fuels portfolio brand growth by uncovering insights from your customer data and digital marketing channels.
ABOUT US
How We Help Your Business Grow
Petram Analytics helps our clients uncover hidden growth opportunities in their customer data and apply that to smarter marketing across Facebook, Google, Email, SMS, and other digital channels.
We specialize in customer segmentation, predictive analytics, and AI-based modeling, in order to create actionable insights for your business. We also help clients implement and integrate customer data platforms to improve the effectiveness of their cross-channel marketing. By leveraging our proprietary partners and our experience with leading customer data technologies, Petram helps you take your data-driven marketing to the next level.
Customer Data Segmentation
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By gaining insights from your data, we are able to segment your current and potential customers to leverage your biggest revenue opportunities. We help you understand your customers and leads geographically, behaviorally, and psychographically.
Predictive Modeling
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With our predictive models, Petram aligns and forecasts your revenue with your marketing strategy. This allows us to automate insights about the future of your business, and optimize market spend.
Customer Data Syndication
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It’s crucial that customer data is utilized in a surround-sound approach across all marketing channel touch-points. We syndicate that data across marketing efforts to make sure the most relevant reach to your customers and leads is met.
Customer Data Enrichment
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Many businesses have an abundance of data quantity, but not necessarily data quality. We help you enrich your data to fill in the gaps of what is important to know about your customers, and ultimately how they can best engage with your business.
CDP Integration
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Petram specializes in CDP integration, which lays the groundwork for cross-channel messaging strategies and execution, marketing personalization, customer data unification, and holistic customer journey insights.
Email Marketing Automation
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Petram turns your single channel email marketing efforts into a full channel orchestration. We analyze your email data to optimize conversion metrics, and then automate your email campaigns to reach the right people, at the right time, with the right message, in order to increase conversions.
“Petram helped us take our email program to the next level by building out a multi‑faceted trigger‑based journey workflow that tripled our web‑session attribution from email in the first year — over 930k sessions, a 5.5× increase over prior year. Fantastic work and a great team to work with for such a significant undertaking.”
“We are always pushing to improve the experience for our customers at Allegiant. We are excited to partner with Petram’s data‑science team to bring even more personalization to our marketing.”
“At Apex, we constantly seek innovative partners who can keep pace with our growth and ambition. Petram didn’t just meet our expectations — they redefined them. Their ability to merge data‑driven insight with creative precision gave us a strategic edge.”
OUR VALUES
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Holding ourselves accountable is something we take seriously, and we are successful in delivering on our promises by doing the upfront work, coordinating projects, and executing on deliverables. We are the glue that holds clients, projects, and vendors together.
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We cater our insights to what is important to our clients by learning, discovering, and immersing ourselves in their business. Because of this, our insights are powerful, easy to understand, and ultimately useful to take action on.
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Companies say this all the time: “we strive to exceed expectations” – but it is truly built into our culture – we can’t help it. We refine, assess, and refine again. We deliver what you asked for, and also what you didn’t ask for.
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We support business growth for our clients by prioritizing personal and professional growth for our team. Continued learning and life / work balance keep our people thriving, which results in excellent client service and top-tier business solutions and insights.
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Everyone wants to show successes, but it is equally important to show opportunities and blind spots. We are a true partner and extension of your team in every sense of the word by being openly transparent in all phases of our engagement. We reveal what can be improved upon (with solutions) and where you should maintain focus.