We focus on our client's business like it is our own and leverage an extensive expert advisory board to offer bespoke engagements that outperform the solutions of other agencies and analytics shops.
Actionable Insights
We are marketers who understand the importance of clear communication, storytelling, and design. We take pride in presenting data in a way that is easy to understand and actionable.
Holistic Approach
We combine first-party data, third-party data, and market research to create insights that fuel marketing strategy and performance.
Tech Platform Agnostic
As a Gartner Emerging Tech Partner, we are tech platform agnostic. We objectively evaluate emerging vendor solutions to align and implement the right technology for your specific goals.
Secure Data Practices
We started Petram to partner with financial service and retail firms, so data security is in our DNA. From our analytics processes, to our hiring, training, and audits - we prioritize data security.
We Deliver Results
Customer Segmentation
Knowing precisely who your most valuable customers are can fuel your marketing efforts and ultimately the success of your business. We make the development and implementation of customer segmentation easy with our social listening and data enrichment partners.
Predictive Modeling
We can take your historical data and customer segmentation to develop models that predict customer value, customer loyalty and churn. Further upstream we can develop lead scoring models and marketshare forecast models to help direct marketing spend. Finally we can integrate those models into your existing business processes.
Marketing Orchestration
Leverage our expertise to implement, integrate, or optimize your customer data systems for true personalized, trigger-based, multi-channel marketing. Don't let a lack of data resources keep you from personalizing and improving the quality and efficiency of your marketing outreach.
We're Proud To Have Helped Retail and Service Brand CMOs Improve Their Marketing Performance
"We are always pushing to improve the experience for our customers at Allegiant. We are excited to partner with Petram’s data science team to bring even more personalization to our marketing."
"Petram helped us take our email program to the next level by building out a multifaceted trigger-based journey workflow that tripled our web session attribution from email (last-touch) in the first year with over 930k web sessions, a 5 ½ times increase in web sessions over prior year. Fantastic work and a great team to work with for such a significant undertaking."