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How to use data for highly effective marketing

In order to create an effective marketing campaign, your creative and messaging should be intelligently aligned with your customer data and audience outreach. In our latest article, Petram covers a few fundamental data questions you should be asking your team when developing your marketing strategy.

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How to use data for highly effective marketing

Most businesses know that marketing is essential to bring in new customers and revenue. As long as there has been something to sell, there have been ideas on how to market that product or service to people. However, ideas aren’t enough any more.

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Hyper Personalisation

For thousands of years, we’ve had a personal relationship with the retailers we bought and sold from. Whether it was a 19th-century general store in the old west or an agora in ancient Greece, humans have historically done business with those we knew we could trust. In the modern era, that has largely changed.

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What is Data Analytics?

You’ve probably heard a fair amount of tech jargon, phrases like data analytics, big data, machine learning, artificial intelligence, automation, business intelligence… But what does it all mean, and why does it matter?  Social scientists

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